Channel: Companies

Thursday, October 07, 2010
Mauj Mobile acquires UK based Mobango

Mauj mobile is a mobiles VAS (value added services) company and a part of People Group, is one of India’s leading VAS companies. It was formed in 1997 and since then has consistently grown at over 100% each year. Mauj Mobile offers services in three areas :


  • Mobile Content & Applications (Games, Wallpapers, Ringtones, News, Matrimonials)
  • Mobile Software & Services (Middleware Solutions, Roaming Applications, SMS Gateways)
  • Mobile Media Solutions (Advertising and Branding Opportunities)


People group also owns digital properties like and People group is also seen as pioneer in the field of Mobile Marketing in India.


It has acquired UK based Mobango which is one of the world’s largest independent mobile application and user content generation store.


Mobango has served over 750 million downloads and generates in excess 300 million downloads per year. All downloads are provided free to the end user. Mobango has one of the largest developer communities in the world and hence these developers upload a large number of mobile applications to its store every single day.


India has seen a surge in data based services in the past few months with the availability of affordable smart phones. With 3G coming into the picture in the coming few months, it is anticipated that the VAS would see continued growth in the time to come. Post this acquisition, Mauj mobile hopes to provide its partners in India and abroad with a wide range applications and content and also consolidate its position in the telecom managed services space.


Mr. Anupam Mittal, Founder and CEO, People Group said, "Mauj was founded with a vision of providing compelling content and applications over the mobile internet. Mobango's acquisition is another step in that direction. Mobango is a pioneer of the rapidly growing Pay Per Download (PPD) business model and is one of the world's largest independent app-store, so we are obviously very excited to round off our Applications, Content & Communities offering."


Mr. Fabio Pezzoti, Founder Mobango said, "We are delighted to have concluded the transaction with Mauj Mobile, a leading Mobile VAS company in the fastest growing telecom market in the world. With Mauj and Mobango coming together, customers and partners of both the companies will benefit through a broader choice of products and services."


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